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    The new advertising campaign for the New 500X is now on air: a journey through time t



    • “New 500X - A Taste of Tomorrow. Today” is the title of the new communication campaign dedicated to the Fiat Italian crossover inspired by the film “Back to the Future”*. • Launched in preview on the Fiat social channels – over 32 million views in just 11 days, best result ever for FCA –, the irresistible short movie features a young couple catapulted from the Sixties into the present day, where they find themselves at the wheel of the New Fiat 500X.

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